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At Promontory we align people with purpose to improve:

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Purpose. What’s the point?

Successful companies are driven by engaged employees who are instrumental in their success. 

A key factor in driving engagement is aligning employees’ beliefs with the purpose of the organisation. People give more of themselves if they care about what they’re doing.

Our success at aligning people with purpose is important because purpose-driven organisations out-perform others. They benefit from higher productivity and efficiency through the application of employees’ discretionary time, reduced employee turnover and recruitment costs, and they’re winning the war for talent.

Purpose-driven organisations are happier places to work. Happy employees bounce in through the office doors or factory gates with a spring in their step and a song in their heart. They work hard and they care, because they believe in the direction the company is taking.

We help to create organisations like this.

Would you like to be one of them?

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Case studies



We united Sellafield’s stakeholders behind a new purpose, with a clear vision for the future. While doing so, we drove a cultural shift needed to embrace important new safety regulations that amounted to a significant behaviour change at every level.


We only develop content for Volkswagen when we have a clear idea of the place in which it will be delivered. We did this by creating a narrative which describes the journey the brand is on. We designed and implemented a set of digital tools to inform, educate and entertain
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Hydrogen Council

Showcasing a VIP virtual event in 20 languages for the Hydrogen Council needed to engage everyone in their mission. We created a virtual event which delivered high levels of engagement as we would have done in a face-to-face scenario. People still crave in-person events to debate complex and globally influential
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We helped Aggreko define an energy transition narrative, beginning by creating a powerful purpose statement: we power progress by delivering energy everywhere. Once publicly stated, the strategy became a target uniting all markets and sectors.
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Refresco invited us into the heart of their business, on the factory floor. We wanted to get close to our target audience. We discovered valuable insights about how people view the Refresco culture and why they are proud to work ‘on the lines’, as the company refers to its manufacturing

Lockton Marine

Our partner company was engaged in defining a brand-new identify for the newly merged Lockton Marine. We came up with a horizon motif. We used the idea that wherever in the world we are, we are united by our view of the horizon. We gathered leaders to develop the shared
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Why Promontory?

We’re a team whose hands-on experience has made us who we are. Strategists and management
consultants, storytellers and writers, trainers and coaches.

We’re professionals who respect each other. We’re bright, emotionally intelligent, genuine and warm and we’re not afraid to challenge each other or our clients. We want to work with like-minded people who believe in the power of purpose-driven organisations and are driven, like us, to help create them.

Our clients have the right to expect us to behave professionally and responsibly in every aspect of our work. At the same time, we want to be the fun part of their day and deliver intelligence with a lightness of touch that makes our clients the heroes of our work.

Our culture is built upon these values.

This is how we are, even when no-one’s looking.

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Earn our reputation

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Excited by opportunity

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Straightforward and fair

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Determined to improve

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Not afraid to stand out

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